J.O.STUDIO is a Manchester-based slow fashion brand founded by designer Jess O’Riley, transforming abandoned festival tents into bold, functional outerwear and accessories. Inspired by her interest in circular design practise, Jess began reimagining discarded tents into vibrant, modular garments that celebrate creative reuse, functionality, and playfulness.

Working in collaboration with Making Room, a local micro-factory championing transparent production, J.O.STUDIO combines circular design with strong community values. The brand challenges throwaway culture by turning festival waste into lasting, meaningful pieces and sparking conversations about the single use nature of the festival industry today.