BUAISOU was established in 2015 on the island of Tokushima in Japan. Their natural indigo-dyed products are the result of hundreds of years of traditional processes and they do everything themselves in-house, by hand. The process of producing natural indigo dye involves four ingredients - indigo leaves, lye, bran and shell lime. From cultivating the raw indigo to fermenting the indigo leaves, and designing the range to all aspects of production, BUAISOU are a brand whose attention to detail is reflected in every aspect of the clothing that they make.


We are lucky to work closely with BUAISOU on events when they are in London and look forward to more developments from this brand that truly understands every aspect of sustainability.