BUAISOU produce each of their products from ‘farm to closet’.

They specialise in working with raw indigo dye using traditional processes developed over hundreds of years.

Indigo dyeing is characterised by deep beautiful colour and fastness and uses four main ingredients: Indigo leaves, lye, bran and shell lime.

To “thrive in the hometown of indigo dye,” BUAISOU was established in Kamiita-cho, Tokushima Prefecture in 2015.

 All processes, which were traditionally divided into separate specialisations, are carried out within BUAISOU; from cultivating the raw indigo, fermenting the indigo leaves (Sukumo), dyeing, designing, all the way to production.