BEAMS X CHAMPION
The relationship between Champion and BEAMs is long standing.
BEAMs’ goal is to become a culture shop that creates culture through the products it sells. They provide value that transcends material satisfaction by sharing the context behind a product, such as details on the time and background of its origin.
Champion is the premium athleisure destination rooted in original and authentic design.
The home of the hoodie, origin of the sweatshirt, pioneer of the Reverse Weave, Champion has always had innovation at its core. Original designs are elevated with superior craftsmanship and fresh details to become premium athleisure icons.
h superior craftsmanship and fresh details to become premium athleisure icons.
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